MDIA 6082 – Schedule

Date Content Activity
WEEK 1 Course Introduction & Overview
Aug 29 Introduction to the course; grading and attendance policies CITI Training Overview
Aug 31 Chapter 1: Research Basics: Introduction to Communication Research Lecture
WEEK 2 Research Process & Ethics
Sept 05 Chapter 2: Identifying the Research Problem, Literature Review Lecture

CITI Training Sheet Due

Sept 07 Chapter 3: Ethical Research
Quantitative Communication Research
WEEK 3 Quantitative Research Basics, Measurement
Sept 12 Chapter 4: Quantitative Research Foundation Lecture
Sept 14 Chapter 5: Validity & Reliability, Measurement Project Proposal Due
WEEK 4 Population & Samples
Sept 19 Chapter 6: Populations, Samples, and Sample Size Lecture
Start IRB
Sep 21 RAAP 1, 2

Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, T. C. (2010). Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets. International Journal of Sport Communication3(4), 454-471. [Suleyman Gurbanov]

Stoycheff, E. (2016). Under surveillance: examining Facebook’s spiral of silence effects in the wake of NSA internet monitoring. Journalism & Mass Communication Quarterly93(2), 296-311. [Chumbow Mary]

WEEK 5 Surveys & Questionnaires
Sept 26 Chapter 8: Surveys and Questionnaires Lecture

Tutorial: Research Organization

Sep 28 RAAP  3, 4

Lin, W. Y., Song, H., & Ball‐Rokeach, S. (2010). Localizing the global: Exploring the transnational ties that bind in new immigrant communities. Journal of Communication60(2), 205-229. [Goitom]

Pearce, K. E., & Kendzior, S. (2012). Networked authoritarianism and social media in Azerbaijan. Journal of Communication62(2), 283-298.  [Nadzeya Ilkevich]

WEEK 6 Experiments
Oct 03 Chapter 7: Quantitative Research Designs Lecture
Oct 05 RAAP  5, 6

Kapidzic, S., & Herring, S. C. (2015). Race, gender, and self-presentation in teen profile photographs. New Media & Society17(6), 958-976. [Quintin Schomaker]

Erdur-Baker, Ö. (2010). Cyberbullying and its correlation to traditional bullying, gender and frequent and risky usage of internet-mediated communication tools. New media & society12(1), 109-125. [Angela Méndez]

IRB Approval Sheet Due

WEEK 7 Significance Levels & Hypothesis Testing
Oct 10 Chapter 9: Descriptive Statistics, Significance Levels, and Hypothesis Testing Lecture
Introduction Due
Oct 12 RAAP  7, 8

Alhabash, S., & McAlister, A. R. (2015). Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter. new media & society17(8), 1317-1339. [Mariam Al-Shaikh]

Shifman, L. (2012). An anatomy of a YouTube meme. new media & society14(2), 187-203. [Richard Quarshie]

WEEK 8 Testing for Differences
Oct 17 Chapter 10: Testing for Differences


Midterm Exam
Oct 19 RAAP  9, 10 

Pearce, K. E., & Rice, R. E. (2013). Digital divides from access to activities: Comparing mobile and personal computer Internet users. Journal of Communication63(4), 721-744. [Cisneros Méndez Claudia]

Hamdy, N., & Gomaa, E. H. (2012). Framing the Egyptian uprising in Arabic language newspapers and social media. Journal of Communication62(2), 195-211. [Habiba Mohamed Montasser]

WEEK 9 Testing for Relationships
Oct 24 Chapter 11: Testing for Relationships Lecture

Literature Review Due

Oct 26 RAAP 11, 12, 13

Campbell, S. W., & Kwak, N. (2010). Mobile communication and civic life: Linking patterns of use to civic and political engagement. Journal of communication60(3), 536-555. [Nikolay Rubanovsky]

Tiggemann, M., & Zaccardo, M. (2016). ‘Strong is the new skinny’: A content analysis of# fitspiration images on Instagram. Journal of health psychology, 1359105316639436. [Neela Hassan]

Steinfield, C., Wyche, S., Cai, T., & Chiwasa, H. (2015, May). The mobile divide revisited: mobile phone use by smallholder farmers in Malawi. In Proceedings of the Seventh International Conference on Information and Communication Technologies and Development (p. 8). ACM. [AbuBakr]

WEEK 10 Content & Interaction Analysis
Oct 31 Chapter 12: Quantitative Analysis of Text

Chapter 13: Reading and Writing the Quantitative Research Report

Nov 02 RAAP 14, 15

Mumporeze, N., & Prieler, M. (2017). Gender digital divide in Rwanda: a qualitative analysis of socioeconomic factors. Telematics and Informatics. [Gaone]

Lasorsa, D. (2012). Transparency and other journalistic norms on Twitter: The role of gender. Journalism Studies13(3), 402-417. [Aye Thada Hla]

Moor, P. J., Heuvelman, A., & Verleur, R. (2010). Flaming on youtube. Computers in Human Behavior26(6), 1536-1546. [Claudia]

Qualitative Communication Research
WEEK 11 Qualitative Research Design
Nov 07 Chapter 14: Introduction to Qualitative Research
Chapter 15: Designing Qualitative Research
Nov 09 RAAP 16, 17

Tufekci, Z., & Wilson, C. (2012). Social media and the decision to participate in political protest: Observations from Tahrir Square. Journal of Communication62(2), 363-379. [Lyda Ngin]

Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior68, 1-7.  [Rena Yamada]

Methods Section Due

WEEK 12 Qualitative Data Collection Methods
Nov 14 Chapter 16: Qualitative Methods of Data Collection (Interviews, Focus Groups, Ethnography, etc.). Lecture
Nov 16 Work on Projects
WEEK 13 Thanksgiving Break
Nov 21 Online Reading  Final Project Report Due
WEEK 14 Qualitative Research Report
Nov 28 Chapter 17: Analyzing Qualitative Data


Nov 30 RAAP 18, 19

Reuter, O. J., & Szakonyi, D. (2015). Online social media and political awareness in authoritarian regimes. British Journal of Political Science45(1), 29-51. [Chheng Channy]

Ramsey, L. R., & Horan, A. L. (2017). Picture this: Women’s self-sexualization in photos on social media. Personality and Individual Differences. [Natalie Acosta]

WEEK 15 Project Presentations
Dec 05 Project Presentations
Dec 07 Project Presentations